On Performative Design
How to make freedom and playfulness – traditionally granted to artists – accessible to a wider audience? And, how to design situations or objects that stimulate activity and participation, that could lead to a transformation in a viewer or a social context?
During this talk, Amsterdam-based designer Tereza Ruller (studio The Rodina) tries to answer these questions. She steps out of separated media constraints by identifying performative components in graphic design processes and results. With examples of her recent projects, Ruller proposes the term “performative design” for a practice that incorporates graphic design, playfulness, bodies, action, and eventness (understanding this as a unique time and space). Performance becomes an alternative mode of value production and a space for critique and imagination.